What Is Rufus?
Rufus is Amazon’s built‑in AI shopping assistant designed to help users shop more efficiently on Amazon.com and in the Amazon Shopping app. It allows shoppers to ask questions, compare options, and get helpful insights without leaving the Amazon browsing experience.
What Can Rufus Help You Do?
Rufus offers an additional way to shop smarter by:
- Finding Prime‑eligible items quickly
- Comparing prices across similar products
- Providing feedback on item quality and value based on available product information
This makes Rufus especially useful when weighing multiple options or trying to identify the best choice at the best price.
Where to Find Rufus?
- On the Amazon home page, Rufus can be found in the top left side of the navigation bar.
- Select the Rufus button, and a chat window will appear on the bottom left corner of the page.
- With the Rufus chat window open, you can ask a question or choose one of the suggested questions.
- When you’re done, you can click the X button to close the chat window or the minimize button to drop it down the lower left-hand corner of the page.
